The holiday season is fast approaching, and with it comes a frenzy of activity from many ecommerce websites attempting to catch the eye of current and potential consumers. Sending newsletters is one popular and effective way to attract more sales but how can you get the maximum impact without seeming to be overbearing to customers? We’ve gathered a few tips to help you avoid the pitfalls that cause an audience to ignore, delete or toss your promotional emails into the Spam folder.
Make It Painless
First, know that a customer providing their